• Women's Wear Daily, Thursday, June 21, 2007 11:15 AM

As part of his strategy to implement a brand-centered organization, Liz Claiborne CEO William L. McComb is scrapping the group president role and literally dividing the company's portfolio between "power brands" and the rest.

Jill Granoff, formerly group president of direct-to-consumer, is being promoted to executive vice president of direct brands and will be responsible for Juicy Couture, Lucky Brand and Sigrid Olsen, as well as the company's outlet and e-commerce business. The direct brands will receive more time and talent investment going forward. Claiborne president Trudy Sullivan will run the less sexy of the two new divisions.

A July 11 Investors Day meeting should reveal more details of the company's future structure and the roles of the 40-plus brands in the portfolio. All, besides the "power brands," are susceptible to divestiture, including selling, closing or being turned into an exclusive for a retailer.

Read the whole story at Women's Wear Daily »