Around the Net

Where the Advertising Action Will Be (Broadcasting and Cable)

  • , Monday, February 9, 2004 12 AM
If you want to know where ad spending is heading this year, follow tech and the male libido. Experts expect a big spike in advertising for Viagra-like pharmaceuticals (that already started with Super Bowl spots), for cell phones, for discount retailers and home-improvement stores battling for market share, and for big-box stores that are finally seeing a boom in the DTV market. The experts expect these categories to be the hottest this year:

Read the whole story at »

Next story loading loading..