Around the Net
Where the Advertising Action Will Be (Broadcasting and Cable)
If you want to know where ad spending is heading this year, follow tech and the male libido. Experts expect a big spike in advertising for Viagra-like pharmaceuticals (that already started with Super
Bowl spots), for cell phones, for discount retailers and home-improvement stores battling for market share, and for big-box stores that are finally seeing a boom in the DTV market. The experts expect
these categories to be the hottest this year:
