• Adweek, Monday, June 25, 2007 10:15 AM

Johnson & Johnson has taken McCann Erickson off all of its U.S. business save Acuvue, dividing its former duties among other roster agencies, including DDB, JWT and Lowe.

Five brands are leaving McCann-- Band-Aid, Reach, Stayfree, Monistat and K-Y -- but new assignments have not yet been finalized. Spending on McCann's lost accounts was about $100 million last year, according to TNS Media Intelligence. But "these moves don't affect other [McCann] Worldgroup agencies," says one company rep, and the agency will "continue to support all these brands during the transition period."

Insiders says other J&J brands will also get new homes with Splenda, in review with four contenders, expected to move to BBDO from Lowe's Alchemy unit. Spending is estimated at around $35 million.

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