"We've seen with the launch of [Godiva's proprietary beverage] Chocolixir in 2005 there is
potential for growth in new categories," says Godiva's Erica Lapidu, but she has no comment on any future plans with Coke. Coke declined comment. Coke and Campbell's first foray
together came last year with the launch of Godiva Belgian Blends. Saddled by an agreement with Nestlé that forbids it from partnering with others to create a ready-to-drink coffee or tea, Coke
looked to Godiva to create the coffee-esque, adult indulgence beverage. But so far, Godiva Belgian Blends has only captured 0.9% of the ready-to-drink coffee category.
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