reports that celebrity weeklies are doing well in the ad arena. Us Weekly, InTouch, Life & Style Weekly
are up significantly in ad pages through the first half of
2007. Bauer Publishing's IT
(+30.20%) and L&SW
(+51.83%) posting the biggest gains. Those numbers may bode well for the company's fall launch of Cocktail Weekly
. Time Warner's
was down slightly: -1.91% through June.