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Mulally: Ford May Return To Golf Sponsorships

Ford CEO Alan Mulally says that he would like the automaker to return to backing professional golf tournaments once it gets its turnaround "on track." Mulally, an avid golfer, played in the pro-am Buick Open tournament Wednesday.

Last year, Ford pulled out of sponsoring tournaments, including the PGA Tour's Ford Championship and the Champions Tour's Ford Senior Players Championship. It is the only company among the Big Three that doesn't sponsor a PGA Tour event.

Mulally's participation in the event was somewhat of a novelty because no one could recall when a rival CEO had ever played in Buick's pro-am. But the move was hardly unprecedented for Mulally, who has a penchant for playing in pro-ams--a format that allows prominent business leaders to rub elbows with tour stars at the rate of about $7,000 to $10,000 per player.



Read the whole story at Detroit Free Press »

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