Ad serving company CheckM8 said it beat out 24/7 Real Media, recently acquired by WPP Group, for the account of Brazil Midia Digital's Gazeta Mercantil, a major Latin American financial news site.
Why did Gazeta Mercantil choose Check M8's AdVantage system over 24/7's Open AdStream?
Dana Ghavami, president & CEO of CheckM8, had the following explanation for the win: "AdVantage
addresses the challenges of managing and delivering online advertising based on input from customers, as opposed to the 'legacy and patch' approach of other technology providers. Ad serving systems
built ten years ago faced different problems than what is experienced today. When designing AdVantage, we took into consideration all of the difficulties that our customers had been experiencing with
their existing ad serving solutions."