San Francisco-based Aptimus said that Forbes.com has chosen to use its Point-of-Action network for lead-generating, transactional advertising. The company, which says it places direct response display
ads in active "user interaction" locations which normally don't carry advertising, currently has live placements on Forbes.com's board posting, board registration, log out, and "forgot your password"
locations, and will expand this to such activities as newsletter signups and e-mailing stories to associates.
Aptimus said its current advertisers include Procter & Gamble, Nokia, Dell,
Vonage, SC Johnson and Carnival Cruises.