The "Transformers" movie that opens today will give four General Motors vehicles one of the biggest product-placement opportunities ever for an automotive company. If the flick is as huge as some
people are predicting, it could help transform perceptions of GM in ways that may play out for years to come.
The cars get as much screen time as many of the flesh-and-blood actors,
with a particularly juicy part reserved for the new Chevrolet Camaro that's coming out in 2009. But more than that, GM has teamed up with a franchise that evokes fond memories and resonates
emotionally with men in their late 20s to mid-30s, and is also popular with kids.
GM supplied 65 cars to the movie. It's running ads that tout the film and promote a new sales incentive
program, the "Transform Your Ride" sale. GM also has a site, Chevyautobot.com, where visitors can transform the Chevy lineup into Autobots.
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