Louisville, Ky.-based Papa John's will piggyback on the lucky date Saturday by giving away large pizzas to 777 lucky people who have registered at papajohns.com in a promotion under way since Monday.
One of those 777 will be even luckier and win a $777 Papa John's gift card. In addition, anyone who uses the web to order a large, one-topping pizza on Saturday will pay only, you guessed
it, $7.77.
Meanwhile, Papa John's CEO, Nigel Travis, will be flying a Boeing 777 to London and handing out $77 gift cars to passengers.--Les Luchter