After a successful six-month beta test, DoubleClick Performics has introduced AffliateDirect, opening up the performance marketing division's affiliate network to smaller advertisers and external
consultants.
Jeff White, managing partner with beta tester Boltz Furniture, said in a statement that his company had "generated new sales immediately upon launching" AffiliateDirect, which
enables advertisers to manage all aspects of their affiliate marketing programs--including attracting, reaching and paying publishers, and tracking and reporting on performance.