• Promo, Tuesday, July 10, 2007 11:45 AM

Cold Stone Creamery has asked feuding celebrities like Rosie O'Donnell and Elisabeth Hasselbeck and singer Kelly Clarkson and record producer Clive Davis to come together July 31 and visit Cold Stone Creamery's flagship store in Times Square on the final day of National Ice Cream Month. In turn, it says it will donate $10,000 to each individual's charity of choice.

The unusual cause marketing overlay is part of the company's first national TV ad campaign shows that true ice cream lovers can overcome just about anything. The charitable cause is "a fun way to bring attention" to the campaign, a company spokesperson says.

Cold Stone Creamery is building off that humor by showing its commercials at LoveIt-LoveIt.com. On the site, consumers can write in stories about their own arch nemesis and what they would they do to get their hands on their favorite ice cream creation.

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