Katz Media Group has acquired Net Radio Sales, expanding its capabilities in streaming audio ad sales with its biggest digital investment yet.
The new Katz Net Radio Sales will allow
advertisers to deliver ads across a variety of audio and Web-based platforms, including hundreds of station Web sites. The company already offers advertisers a choice of more than 1,000 Internet radio
streams, including both broadcast and Internet-only stations, which reach a total 5 million listeners per month.
The measurement of Internet radio listening will be provided by Ando Media's
Webcast Metrics. It will also handle the planning and placement of ads through its Campaign Management System, which allows advertisers to execute both targeted and run-of-network campaigns.