Adap.tv, which offers an in-stream contextual ad platform for online video, said it had closed a Series A funding round of $10 million from new investor Redpoint Ventures and existing investor Gemini
Israel Funds.
Headed by CEO Amir Ashkenazi, former co-founder and chief technology officer of Shopping.com, adap.tv has developed proprietary algorithms that analyze video content,
determine the most relevant ads, and serve them in real time by adapting to viewer behavior.
The firm has previously announced partnerships with Metacafe and thePlatform.