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Pet Food Industry Recovering From Recall, Premiums Soar

Only about 15% of the dog and cat foods that were recalled nearly four months ago are back on the shelves at Petco, the nation's No. 2 pet-food chain, but it expects to stock 50% by the end of July. Dog and cat food sales are below pre-recall levels, says chief merchandising officer Dave Bolen, but ahead of last year.

The recall, announced mid-March, affected about 100 brands from Wal-Mart's Ol' Roy to higher-end Iams and Nutro. Most were canned products. The recall has spurred more people to buy premium, natural, organic and raw products. That was happening before mid-March, but likely gained momentum after the recall, says David Lummis of Packaged Facts.

Since the recall, sales have quadrupled for premium-brand Evanger's Dog and Cat Food, owner Holly Sher says. The company makes food for a dozen other premium brands and their sales are up, too.

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