The recall, announced mid-March, affected about 100 brands from
Wal-Mart's Ol' Roy to higher-end Iams and Nutro. Most were canned products. The recall has spurred more people to buy premium, natural, organic and raw products. That was happening before mid-March,
but likely gained momentum after the recall, says David Lummis of Packaged Facts.
Since the recall, sales have quadrupled for premium-brand Evanger's Dog and Cat Food, owner Holly Sher says. The company makes food for a dozen other premium brands and their sales are up, too.
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