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Chrysler Adds Value, Cuts Price Of Minivans

Chrysler minivans will carry lower prices but more features when they hit showrooms in August and September. Chrysler Group says it hopes to price its minivans closer to what they actually sell for and to use fewer incentives on the vehicles, which are among its top sellers.

The suggested retail price on the base model Dodge Grand Caravan will be about $2,000 less than the current model, and the base Chrysler Town & Country will be $3,585 less. Chrysler sold about 360,000 minivans last year in the United States, where about 1 million minivans were sold. Chrysler says it expects that the segment will stay about the same size, though others have predicted it will shrink.

The new minivans will have about $2,000 worth of added value, with 35 new or improved features, including swiveling second-row seats, says Steven Landry, Chrysler executive vice president for North American sales. They also will provide all-row side-curtain air bags and electronic stability control as standard features.

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