• The New York Times, Friday, July 13, 2007 10:45 AM

Former Vice President Al Gore says that the best way to reach hearts and minds about the global warming crises is through the time-tested medium of advertising, so he is sponsoring a competition to create a series of television and Internet ads to raise awareness on the issue of climate change.

Through the Alliance for Climate Protection, Gore has sent invitations to ad agencies to submit 15-, 30- and 60-second "ecospots" explaining the global warming phenomenon and urging action to address it. The alliance is soliciting entries from anyone with a camera or video-editing capabilities.

Submissions are due by Sept. 12, and a panel of activists, scientists and celebrities like Cameron Diaz and George Clooney will judge the spots. A Toyota Highlander hybrid S.U.V. will be awarded for the best spot. Contest details are at www.current.tv/ecospot/.

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