Online movie rental company NetFlix Inc. said Friday that its subscriber base rose 74 percent in 2003, ending the fourth quarter with about 1.48 milion subscribers. Netflix said that 95 percent of
subscribers were paid, with the remaining 71,000 as trial subscribers. Household penetration in the San Francisco Bay Area rose to 5.9 percent of households at the end of the fourth quarter of
2003, up from 3.8 percent at the end of the fourth quarter of 2002. Household penetration in the rest of the country reached 1.3 percent at the end of the fourth quarter of 2003, up from 0.73
percent at the end of the fourth quarter of 2002.