Boston ad agency Modernista is suing the Rockport Company, a unit of Reebok, charging that the shoe and apparel company has played deadbeat when it comes to paying its bills. Modernista alleges that
Rockport has yet to pony up for advertising services the agency provided while negotiating for a 2007 contract extension.
The companies had in place a "bridge agreement" during those
talks, the lawsuit says, and Modernista not only wants $500,000 worth of damages but claims Rockport intentionally misled it into signing the agreement to get its services on the cheap. Money is part
of the issue in the suit, so is Rockport's termination of the relationship.
For its part, a Rockport spokesman says the company does not comment on litigation. Independent Modernista
is a $300 million shop with clients that include General Motors and pop star Bono.
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