FindWhat.com, a developer and provider of performance-based marketing services for the Internet, launched FindWhat.com IntelliMap- a keyword bidding feature that seamlessly and automatically
determines and maps together appropriate relevant terms for advertisers, simplifying campaign management for advertisers. IntelliMap will be a part of the FindWhat.com service beginning January 10,
2004.
"FindWhat.com is devoted to continuously enhancing its performance-based marketing services," stated Jason Williams, vice president of strategic planning for FindWhat.com. "From either a
bidding or search perspective, IntelliMap will play a significant role in our efforts to offer best-of-breed solutions that improve online marketing initiatives in the expanding pay-per-click,
keyword-targeted advertising market."