Companies seem to be getting worried about their investments in SL.
Who is the audience for second life?
1. People who are
really good at building 3D graphics.
2. People who have no life and create one in SL.
3. People who are looking for a cool, hip way to communicate and teach from across the country.
And what do all these categories have in common: they are creators. How do you market to creators? What would they even buy when they can build everything they need?
Second Life is more like a billboard and people only 'look' at the company. The companies need to keep creating in SL and always be updating their islands and have new more interactive areas for people to look at them. The islands are not money makers, but advertising dollars. This is the new frontier for advertising. The 'function' of Second Life for business needs to be defined.