• January 1, 2004

The Charles Schwab Corporation launched an ad campaign showcasing for the first time how the company also provides investment advice to individuals and solutions for investment advisors, institutional investors and retirement plans. The campaign launched on New Year's Day in the College Bowl Series broadcasts, and marks the start of a plan to substantially increase Schwab's advertising presence over 2003 levels. The ads feature a variety of Schwab investment services, including those for employers offering retirement plans, investment advisors who manage portfolios for individuals, investment professionals working in the capital markets business, and for individuals seeking investment strategies and financial plans.

The campaign was developed by GSD&M of Austin, Texas. In addition to appearing on the Bowl Championship series, the ads will run during Sunday morning news programs, broadcast prime time and on national cable networks. Print placements will include national news dailies as well as monthly personal finance and weekly news magazines.