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Bringing Order To E-mail Marketing (Fortune)

  • , Friday, January 9, 2004 12 AM
E-mail is getting out of control, despite antispam legislation that went into effect January 1 and the growing use of antispam software. Yet e-mail is not something that we can afford to sacrifice. We've come to rely on it for too much. A startup called Return Path is trying to help both consumers and marketers avoid in-box frustration.

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