Burger King has licensed its brand to Inventure Group, which will bring out a line of potato chips in Ketchup & Fries and Flame-Broiled burger flavors this fall. Inventure manufacturers and
distributes snacks under a variety of labels, including a dozen varieties of T.G.I. Friday's-branded chips that are a $100 million retail business.
The BK chips will sell in stores in
2-ounce packs for suggested retail prices of $1.29 to $1.40 and in 5-ounce packs for $2.29 to $2.49. One-ounce, 100-calorie packs will be sold in vending machines--and also test-marketed in Burger
King stores in the Northeast--as a better-for-you option in value meals, such as grilled chicken.
BK will plow the licensing revenue into its marketing fund. Two years ago, the company began working with licensing company Broad Street to develop BK-licensed products, such as King costumes for Halloween. But licensed products will remain more about marketing the brand than the products, says Russ Klein, BK chief marketer.