have already scared Democratic presidential candidates away from debates sponsored by Fox, and now about 5,000 people have signed up to compile ad logs, says Jim Gilliam, vice president of media
strategy for Brave New Films, a company that has made anti-Fox videos. He notes they intend to go after local advertisers first: "It's a lot more effective for Sam's Diner to get calls from 10 people
in his town than going to the consumer complaint department of some pharmaceutical company."
One national target -- Home Depot -- has not had an unusual number of calls, and spokesman Jerry Shields says it will not change where it buys ads. "We're not in the business of censoring media," Shields says. "We need to reach our customer base through all mediums available." But Adam Green of MoveOn.org insists it isn't about censorship but disclosure: "We're not trying to silence anybody," he says. "Rush Limbaugh has a right to be on the air -- he admits his point of view. Fox doesn't."