Some believe Pownce represents social networking 2.0 because it
encourages file-sharing between friends, which while popular, has never been the cornerstone of MySpace or Facebook. The combination of private messaging and file-sharing makes Pownce novel.
A lot of the buzz stems from the fact that Kevin Rose produced it, and it's invite-only. APownce is innovative in the sense that messaging is more private and covers many user outlets, like text messaging. But the file-sharing, most of which occurs on public sites and can be easily monitored by media companies, is "powerfully disruptive." File-sharing on Pownce, if the site became widespread, would be difficult to police. Both users and the site could easily be threatened into compliance through litigation. Did Rose chose the name to bait media companies?