Around the Net

NBC. NYT Link Up For 2008 Campaign

The New York Times has made a deal with NBC News to jointly cover the 2008 presidential campaign, with the newspaper's content placed on MSNBC.com, while NBC News reports will be on the NYT's Web site.

More specifically, NBC News will get first crack at breaking news and enterprise reporting from Times reporters and vice-versa, while the two "will explore ways to work together on day-to-day political coverage and at major political events," although it will not interfere with the news organizations' existing relationships with other partners.

"The 2008 campaign is already the biggest political story of our lifetime, and getting bigger and more complex with every passing day," says Mark Lukasiewicz, vice president of Digital Media for NBC News, in a statement. "This collaboration gives our organizations the ability to cover all the bases, with a powerhouse combination of top-quality journalism and top-flight technology delivering the story to viewers and readers wherever, and whenever, they want it."

Read the whole story at Editor & Publisher »

Next story loading loading..