• August 1, 2007

Following an advance in the available number of fuel-efficient vehicles and the consumers interested in buying them, AutoTrader Publishing, an automotive classified magazine company, has launched the first publication devoted to vehicles that get 30 or more miles per gallon.

AutoTrader Green will be the first publication focusing exclusively on fuel-efficient vehicles. The new magazine will also include editorial content about different types of fuel-efficient cars and trucks, including Alternative-Fuel Automobiles such as hybrids.

The company, a subsidiary of Cox Auto Trader, publishes 341 auto and light truck titles, including Truck Trader, Collector Car Trader, and Corvette Trader, with circulation of 3.5 million per week.

--Karl Greenberg