After inking a deal with Virgin America that makes its Land Rover brand the sponsor of video entertainment on Virgin's domestic service, parent Ford Motor is doing another airline-based ad push
targeting families for the Taurus. The airline push focuses only on the sedan, with tray table advertising on America West and US Airways. The summer program, which was brokered by Brand Connection's
SkyMedia with creative by JWT Team Detroit, puts Taurus content on tray tables, but arranged so that three different ads appear on seat back trays in the three-across configuration. Each ad includes a
game that is seat-specific, with a reference to safety.
--Karl Greenberg