• TechCrunch, Thursday, August 2, 2007 11 AM

X-Play host Morgan Webb has launched a new video blog similar to Rocketboom, called WebbAlert. Like Rocketboom, each show will be no longer than 5 minutes and will focus on major breaking technology and gaming news. Shows will run Monday through Thursday. The first episode is interesting and compelling. The X-Play host was voted the 51st sexiest woman in the world by FHM.

She's also a one-woman show; she creates and produces the content, working out of an at-home studio, which has a professional feel to it, as do its news segments. WebbAlert's first episode carried an ad for TechDirt mid-way through the video cast. The show has not raised capital, although on his blog (link: http://battellemedia.com/archives/003844.php), John Battelle mentions that WebbAlert has launched in partnership with his company, Federated Media.

For those unfamiliar with Webb's current day job, X-Play is a daily show on the G4 Network, which is owned by Comcast. G4 targets the 18-34 male demo; its programs cover video games, the Web and technology, comics and animation. G4 boasts that it was the fastest growing cable network of 2006 and is currently the No.1 podcast cable network in America.

Read the whole story at TechCrunch »