Remember that Facebook rate card published by Valleywag earlier in the week? Well, those rates are from February--eons ago. The company's June rate card was exactly twice what it was six months ago.
While no one believes Facebook's clients actually pay face value for sponsorships, multiply 150 group sponsorships by $300K and you get $180 million; that's before both home page sponsorships and the
$200 million three-year display deal with Microsoft.
Not long ago, Facebook investor-director Peter Thiel (a co-founder of Mozilla's Firefox Web browser) said the company was on pace
to do $150 million in revenue this year, but the new rates render that figure conservative.
Compare that to MySpace's projected $1 billion in revenue this year, and it's not
unreasonable for Facebook to do $750 million in 2008 and $1.5 billion in 2009. MySpace is a company that's only been serious about advertising for a year or two. Facebook is a year behind.
Read the whole story at Valleywag/Internet Outsider »