Yahoo has been getting killed in the Web 2.0 department, as rivals like Google and Facebook steal users and bring them to stickier social media and broadband video services. Yahoo needs to ramp up its
social networking efforts through some kind of acquisition, but its online video division has also been badly in need of an overhaul.
Now, Yahoo says its adding to Yahoo Video,
bringing all of its broadband video content together under one roof. The new site is adding content such as music videos, movie trailers, television shows and sport highlights from its pre-existing
content partnerships. The Web giant will also add video to its photo-sharing site Flickr, which is one of the company's more successful social media ventures. This is significant news because Yahoo
has some major media partners, like Universal Music Group, EMI Group, CNN International, the Associated Press and the NFL and MLB.
"One of our strategies is to put video everywhere you
are on the Internet," said Mike Folgner, Yahoo's general manager for video. It's unclear whether Yahoo Video users will literally be able to take the content with them--as in adding video to their
social networking pages. Shareholders hope the strategy works: Yahoo's stock is down 8.5 percent this year. Meanwhile, rival YouTube accounted for 22 percent of streams in May, compared to Yahoo's 4.6
percent, according to comScore.
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