With names such as "Fit n' Fruitful," "Heart Defender" and "Acai Super-Antioxidant," Jamba Juice is attempting to take the guesswork out of some of its menu offerings. It has unveiled five
smoothies as part of the "Jamba Functionals" group that are tailored to meet individual's health and lifestyle needs.
Gym bunnies, for example, can get their daily protein boost by
ordering the "Protein Berry Workout," while a customer who went overboard with the cholesterol the night before might choose a "Heart Defender" smoothie.
Initial promotion of the new
smoothie options will include "cup-talkers"--circular cards that fit over drink straws and provide information about the various blended drinks--through August. Sampling will also play a big role in
getting the new products to the public, kicking off with a major presence at Sunday's Nike-sponsored NYC Half Marathon, where the brand will give out more than 1,500 samples.
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