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Yahoo!'s Overture Unveils Local Match

Yahoo! subsidiary Overture is expected to release its answer to Google's local targeting for paid search ads today, a product called Local Match. Local Match is aimed at capturing part of the $2.5 billion the Kelsey Group predicts local paid search will generate in domestically by 2008. Overture's competitors for those dollars include Google and Internet yellow pages players like Verizon.

Read the whole story at ClickZ, June 28, 2004 »

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