• August 7, 2007

Kleenex manufacturer Kimberly-Clark Corp. reportedly is eyeing a marketing partnership with pharmaceutical giants Pfizer Inc. and GlaxoSmithKline to promote related products.

Just a few days after Ian C. Read, senior vice president of Pfizer Inc. and president of Pfizer's global pharmaceutical operations, was named to the Dallas-based consumer products giant's board, London-based Marketing Week reported that Troy Warfield, K-C's general manager for the United Kingdom and Ireland, was discussing possible co-promotions between Kleenex and cold and flu remedies produced by Pfizer and GlaxoSmithKline.

The company has already been encouraging retailers to place Kleenex products next to cold, flu and hay fever remedies.

--Tanya Irwin