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Playing Q&A In Search?

Anyone calling themselves a consultant in the search business ought to have no trouble answering the first 10 questions posed in a recent post.

This is not really a quiz since the experts answer the queries one by one online. But check it out anyhow to find their explanations to these perennial queries, including: "What is the long tail of search? Why are Alexa traffic rankings an inaccurate way to estimate traffic? What is the difference between local link popularity and global link popularity?"

Search guru Danny Sullivan tacked on a few extra questions to the search game, such as, "How do you know if Google is personalizing your Web results?" I don't know, do you? Stay tuned for the answer on the blog soon.



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