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I Know, You Don't Know

  • Tag Edge, Tuesday, August 7, 2007 11:18 AM
Google may be the all-knowing source in the U.S., but not in China. The title there goes to Chinese startup Baidu, founded by a U.S.-educated Chinese entrepreneur about the same time as Larry Page and Sergey Brin launched their search algorithm on the Stanford campus. But Google is not about to surrender the fast-growing Chinese search market to Baidu, even though the online advertising market still is tiny there.

Check out this video clip that's going round in China. Though Google's market share in China is less than half, this clip claims the U.S. search engine is the next generation of search in the Middle Kingdom. Not about to be one-upped, homegrown Baidu has blasted its own video clip, taunting Google with "I Know, You Don't Know, I Know, You Don't Know." Very clever. Full disclosure: for my forthcoming book "Silicon Dragon," I've interviewed Baidu founder Robin Li and Kai-Fu Lee who heads Google in China. My bet is that the "little Chinese search engine that could" will continue steaming like a locomotive past Google.

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