Thirteen advertisers shifted a combined $890 million in domestic media accounts in September, a 32% decline from the dollar value of media account turnover in August, according to the
MediaAnalysisPlus Barometer. In August, 14 advertisers shifted a combined $1.3 billion in domestic media accounts. Year-to-date through September, there have been $7.93 billion worth of media account
changes. "Any way you look at it, $8 billion in media turnover in nine months is pretty impressive," said Jim Surmanek, CEO of MediaAnalysisPlus, which publishes the MAP Barometer. "This year's grand
total could easily top $10 billion if we have a reasonably busy fall." Surmanek said that with the exception of the Gillette consolidation, each of the other 12 accounts were less than $100 million.
