There's a big ad opportunity in Google's latest strategy to let people add business details to its online maps. Anyone can do it, apparently. Under Google's recently introduced business referral
program, the search firm will pay reps $2 for info about the enterprise and another $8 if the data is verified by the shopkeepers.
Now here's where the magic comes in. Google then promotes
its AdWords programs to the local businesses. Presto, they turn into paying Google ad customers. This is a Wikipedia-like way to compile a comprehensive directory of local venues practically for
Read the whole story at Business 2.0 blog »