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Search Solo Or Not?

By now, you're probably using search marketing to create brand awareness and sales. But is it time to hire an outside service to handle this task?

Most advertisers are still managing search marketing in-house. But a post from this marketing prof site suggests that you should consider bringing on a team of specialists to handle the broad array of skills needed to create effective campaigns. The post goes on to list nine specific search marketing roles, ranging from Web programmer and network administrator to copywriter and SEO specialist. Be wary, the post concludes, of trading breadth for depth by hiring one person for such an important marketing investment.

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