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Peer-to-Peer Search

Venture capitalist Roger McNamee of Elevation Partners recently highlighted what he believes is the next generation of search. Speaking at the Always-On annual conference at Stanford University, McNamee said that search will become a lot more personal, with trusted friends exchanging information online about things they know something about. "I don't know where this is going, but I'm absolutely certain it will be huge," said McNamee, who likened this new-fangled search to "three degrees of separation."

I don't think McNamee (yes, the same guy who invested in Forbes) has any of these kind of search startups in his portfolio. But if he doesn't, then some entrepreneur ought to be on this one, so all the marketers can catch this wave.



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