• Search Engine Watch blog, Friday, August 10, 2007 1:14 PM

Want to make your site more search-engine-friendly? Here's some tips on how to do it from a real live case study.

A Miami Beach resort needed a makeover of its online marketing, so the managers brought in a Colorado marketing firm, Blizzard Internet Marketing, for the fix. Here's how the firm redesigned the site to increase the page views: It improved the navigation and call-to-action buttons so they were easier to follow and restructured the site to make it easier to add new pages. Links were also converted to rich anchor text, which is more inviting to search engines.

One result? Calls to the resort for info and reservations jumped by 15%.

Read the whole story at Search Engine Watch blog »