• BusinessWeek, Monday, August 13, 2007 11:15 AM

When it comes to predicting print demise, there is an online site that charts potential victims: "magazinedeathpool.com."

Launched in February of last year, it is a run by an anonymous well-versed insider who styles himself or herself the Grim Reaper -- and has a good track record of picking the next books to go down. Among the site's current favorites for early departures are Business 2.0 and Condé Nast's new Portfolio.

So far, the site has forecast virtually all of this past year's major closings, including Life, Premiere, Shop Etc., and Jane. All had been publicly struggling, but that doesn't mean much, since many magazines are privately held and often divorced from market realities. Many magazines die; unlike TV shows, they tend to die slowly.

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