The King may be gone, but his brand lives on.
Thursday marks the 30th anniversary of Elvis Presley's death, but in many ways, the keepers of his estate are only starting
to take care of business. Get ready for a Cirque du Soleil show featuring Elvis's music in Las Vegas; the prospect of Presley hotels and casinos opening around the world; and a $250 million overhaul
of Graceland and its environs in Memphis.
Until recently, Elvis Presley Enterprises, the Memphis-based company that oversees all things Elvis, promoted the rock-and-roll icon
primarily by opening his modest mansion to an adoring and curious public -- and through licensing his image on everything from Pez dispensers and Reese's Cups to chess sets and Harley-Davidson
motorcycles.
In October, Presley placed No. 2 on Forbes's list of top-earning dead celebrities, with an income of $42 million.
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