TiVo's Stop/Watch service reports that the top 10 commercials for the June ratings period all aired in one show: The season finale of "House," which ran May 29 on Fox. The show also pulled the top-10
time-shifted spots and was the top-rated program in both live- and time-shifted viewing.
The top-10 time-shifted commercials were the same as the list of top-10 commercials and
include advertisers like Wendy's, Bank of America, AT&T Wireless and Diet Coke. The proportion of time-shifted viewing to total viewing was also high for the top-10 programs, with "House's"
time-shifted rating of 12.4% about 70% of its 17.7 live rating and ABC's finale of "Boston Legal" with an 11.1 live rating and a 7.1 time-shifted one.
All of the programs that made
both the top 10 live and time-shifted lists posted time-shifted ratings at least 59% of live ratings, with the exception of a June 13 "Dateline."
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