Jeannine Lewis, an entertainment marketing veteran previously with
The Hollywood Reporter and
Variety, has been named advertising sales director/North America for the Habbo virtual
world.
In her new position, Lewis is charged with developing partnerships with brands across a range of industries--including entertainment, fashion, sports and music--that will resonate
with teens in the U.S. and Canadian markets.
Lewis will also spearhead targeted partnership programs for specialized projects, including the launch of the Habbowood Digital Movie Awards in
September.