Best Buy Co. will begin selling Liz Claiborne accessories bags and cases in an effort to attract more female shoppers to the electronics store.
The electronics retailer will debut the
products -- including laptop cases, iPod covers and camera cases -- in 250 of its more than 850 U.S. stores on Oct. 21. Patterns will repeat across the product line, allowing shoppers to purchase
matching collections of bags, much as they would match accessories to a purse.
The accessory bags are the latest effort by Best Buy to lure female shoppers. Earlier this year, Best
Buy unveiled a line of contemporary home-theater furniture designed by Maria Yee Inc., a lifestyle design company. The retailer has launched a women's leadership forum aimed at recruiting and
retaining female employees.
In explaining the drive to better cater to female shoppers, Best Buy executives point to Consumer Electronics Association data indicating that women account
for more than half of U.S. spending on consumer electronics annually, and they "influence" roughly 90% of electronics purchases.
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