Game advertising provider Double Fusion has entered into a partnership with Wazap! to sell and place advertising on the company's newly launched U.S. edition of its video game search engine Wazap.com.
The addition of the site to Double Fusion's game advertising network extends Double Fusion's reach to enthusiast gamers, and allows Double Fusion's advertiser partners to reach the
gamer audience through multiple targeted touchpoints--including in-game ads, around-game ads and targeted gaming search results.