Nickelodeon is enacting a self-imposed moratorium on the licensing of its children's characters for unhealthful food products. Beginning in 2009, Nickelodeon will limit the use of its licensed
characters on food packaging "to products that meet 'better for you' criteria as established by marketing partners in accordance with governmental dietary guidelines.
The move comes in
response to public outcry about the marketing of junk food to children.
Nickelodeon's decision disclosed in a letter to several members of Congress follows the announcement last month
by 11 food and beverage companies that they would change how they advertise to children under 12. Walt Disney Co. said last year it would phase out promotion of unhealthful food to kids from its
theme-park menus and its licensed and promotional products.
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