• Brandweek, Thursday, August 16, 2007 11:15 AM

Bank of America is expanding its relationship with the National Football League by becoming the league's first "official bank of the NFL." Financial terms were not disclosed. The three-year deal expands an alliance between BofA and the NFL that includes NFL and affinity credit cards for all 32 teams and the "Extra Points" rewards program under which consumers earn points to purchase NFL merchandise.

BofA plans an NFL-themed campaign to support its "official bank" status. Under terms of the deal, BofA will have the exclusive rights in the banking services category to use the NFL shield logo and other NFL-licensed marks, such as the Super Bowl, in marketing and advertising promotions through the 2009 season.

The bank is also the official bank of both NASCAR and Major League Baseball and is an official sponsor of the 2008 U.S. Olympic Team. BofA spent about $600 million on media in 2006, per Nielsen Monitor-Plus.

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